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1-9 of 9
Keywords: Behaviour/attitudes
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing 1–12.
Published: 12 May 2026
... Licensed re-use rights only Global Warming Behaviour/Attitudes Critical marketing “I got to figure” the tenant said “we all got to figure. There’s some ways to make this stop. It’s not like lightening or earthquakes. We’ve got a bad thing made by men, and by God that’s something we can change...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (4): 517–538.
Published: 03 October 2025
..., such as frustration, confusion, pride or indifference, about their waste segregation procedures and attitudes were thoroughly analyzed. This phase enabled the cultivation of an intuitive understanding of implicit behaviors and challenges related to segregation practices. Social marketing Behaviour/attitudes...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (3-4): 398–431.
Published: 26 August 2024
... 08 07 2024 02 08 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Data visualisation Behaviour change Communication design Food waste ELM Behaviour/Attitudes Message framing Elaboration likelihood model Food waste...
Journal Articles
Sarah T. Ryan, Katharina Elisabeth Kariippanon, Anthony D. Okely, Rebecca M. Stanley, Gade Waqa, Melanie Randle
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (2): 124–153.
Published: 30 December 2021
... © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Health promotion Social marketing Behaviour/attitudes Pacific Islands The burden of disease, attributable to both infectious and non-communicable diseases (NCDs), is considered a modern day...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (2): 182–201.
Published: 19 February 2018
... of planned behaviour Social marketing Theory Behaviour/attitudes Prior research indicates that theory use can generate effective social marketing programmes (Eagle et al., 2013). Theory provides a systematic way of explaining a phenomenon, by dividing a potentially complex process...
Journal Articles
Robert J. Donovan, Julia Anwar-McHenry, Yolexis Hernandez Aguilera, Amberlee Nicholas, Simone Kerrigan
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (4): 377–389.
Published: 10 October 2016
... 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Health promotion Sponsorship Message framing Message style Social marketing Behaviour/attitudes Brand recall Donovan and Henley (2010 , p. 364) define...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2015) 5 (3): 206–225.
Published: 13 July 2015
... for the benefits and costs that young adults associate with healthier lifestyles. © Emerald Group Publishing Limited 2015 Public health Behaviour/Attitudes Food Social marketing Alcohol Health promotion Emerging adulthood Social marketing is used to tackle a wide range of public health...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2014) 4 (2): 94–110.
Published: 01 July 2014
... of success for practices (Bourdieu, 1986 , p. 46). © Emerald Group Publishing Limited 2014 Health promotion Social marketing Health inequality Cultural capital Behaviour/attitudes Critical marketing With institutionalized cultural capital, Bourdieu (1986 , p. 50) refers...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2014) 4 (1): 58–76.
Published: 28 January 2014
... marketing Consumer attitudes Advertising Behaviour/attitudes Child abuse remains a chronic problem in the UK, where at least one youth is murdered by his or her guardian(s) every ten days (Home Office, 2007) and 36 per cent of reported rapes are perpetrated against less-than-16-year-old youths...
