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1-9 of 9
Keywords: Behaviour/attitudes
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Journal Articles
Social marketing in a time of climate breakdown
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing 1–12.
Published: 12 May 2026
... be overwhelming. “I got to figure” the tenant said “we all got to figure. There’s some ways to make this stop. It’s not like lightening or earthquakes. We’ve got a bad thing made by men, and by God that’s something we can change” Steinbeck (1993) . Global Warming Behaviour/Attitudes Critical...
Journal Articles
Understanding waste segregation behavior in urban India: a qualitative study
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (4): 517–538.
Published: 03 October 2025
... the behavioral and emotional dimensions associated with waste segregation: Social marketing Behaviour/attitudes Sustainable development goals Sorting efficiency Waste segregation Waste segregation practices in households and offices are essential for promoting various Sustainable Development...
Journal Articles
Reducing food waste through persuasive communication design: how data visualisation principles reinforce behaviour change social marketing messages
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (3-4): 398–431.
Published: 26 August 2024
... Food waste ELM Behaviour/Attitudes Message framing Elaboration likelihood model Food waste is a significant economic and environmental problem in Australia. Households are the most significant contributor to food waste, discarding approximately 20% of food purchased per year (Langley et...
Journal Articles
Social marketing benchmark criteria use in health behaviour change interventions in pacific islands populations: a systematic review
Available to PurchaseSarah T. Ryan, Katharina Elisabeth Kariippanon, Anthony D. Okely, Rebecca M. Stanley, Gade Waqa, Melanie Randle
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (2): 124–153.
Published: 30 December 2021
...” OR “attitude change” OR “change attitud*” OR “increase awareness” OR “awareness” OR “change knowledge” OR “increase knowledge”. Health promotion Social marketing Behaviour/attitudes Pacific Islands The burden of disease, attributable to both infectious and non-communicable diseases (NCDs...
Journal Articles
Social marketing theory measurement precision: a theory of planned behaviour illustration
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (2): 182–201.
Published: 19 February 2018
... of planned behaviour Social marketing Theory Behaviour/attitudes Prior research indicates that theory use can generate effective social marketing programmes (Eagle et al., 2013). Theory provides a systematic way of explaining a phenomenon, by dividing a potentially complex process...
Journal Articles
Increasing brand recall for naming rights sponsorships
Available to PurchaseRobert J. Donovan, Julia Anwar-McHenry, Yolexis Hernandez Aguilera, Amberlee Nicholas, Simone Kerrigan
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (4): 377–389.
Published: 10 October 2016
... 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Health promotion Sponsorship Message framing Message style Social marketing Behaviour/attitudes Brand recall Donovan and Henley (2010 , p. 364) define...
Journal Articles
Changing the lifestyles of young adults
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2015) 5 (3): 206–225.
Published: 13 July 2015
... for the benefits and costs that young adults associate with healthier lifestyles. © Emerald Group Publishing Limited 2015 Public health Behaviour/Attitudes Food Social marketing Alcohol Health promotion Emerging adulthood Social marketing is used to tackle a wide range of public health...
Journal Articles
Cultural capital and strategic social marketing orientations
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2014) 4 (2): 94–110.
Published: 01 July 2014
... of success for practices (Bourdieu, 1986 , p. 46). © Emerald Group Publishing Limited 2014 Health promotion Social marketing Health inequality Cultural capital Behaviour/attitudes Critical marketing With institutionalized cultural capital, Bourdieu (1986 , p. 50) refers...
Journal Articles
Anti-child-abuse ads: believability and willingness-to-act
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2014) 4 (1): 58–76.
Published: 28 January 2014
... marketing Consumer attitudes Advertising Behaviour/attitudes Child abuse remains a chronic problem in the UK, where at least one youth is murdered by his or her guardian(s) every ten days (Home Office, 2007) and 36 per cent of reported rapes are perpetrated against less-than-16-year-old youths...
