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Keywords: Behaviour/attitudes
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Journal Articles
Journal of Social Marketing 1–12.
Published: 12 May 2026
... be overwhelming. “I got to figure” the tenant said “we all got to figure. There’s some ways to make this stop. It’s not like lightening or earthquakes. We’ve got a bad thing made by men, and by God that’s something we can change” Steinbeck (1993) . Global Warming Behaviour/Attitudes Critical...
Journal Articles
Journal of Social Marketing (2025) 15 (4): 517–538.
Published: 03 October 2025
... the behavioral and emotional dimensions associated with waste segregation: Social marketing Behaviour/attitudes Sustainable development goals Sorting efficiency Waste segregation Waste segregation practices in households and offices are essential for promoting various Sustainable Development...
Journal Articles
Journal Articles
Journal Articles
Journal of Social Marketing (2018) 8 (2): 182–201.
Published: 19 February 2018
... of planned behaviour Social marketing Theory Behaviour/attitudes Prior research indicates that theory use can generate effective social marketing programmes (Eagle et al., 2013). Theory provides a systematic way of explaining a phenomenon, by dividing a potentially complex process...
Journal Articles
Journal of Social Marketing (2016) 6 (4): 377–389.
Published: 10 October 2016
... 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Health promotion Sponsorship Message framing Message style Social marketing Behaviour/attitudes Brand recall Donovan and Henley (2010 , p. 364) define...
Journal Articles
Journal of Social Marketing (2015) 5 (3): 206–225.
Published: 13 July 2015
... for the benefits and costs that young adults associate with healthier lifestyles. © Emerald Group Publishing Limited 2015 Public health Behaviour/Attitudes Food Social marketing Alcohol Health promotion Emerging adulthood Social marketing is used to tackle a wide range of public health...
Journal Articles
Journal of Social Marketing (2014) 4 (2): 94–110.
Published: 01 July 2014
... of success for practices (Bourdieu, 1986 , p. 46). © Emerald Group Publishing Limited 2014 Health promotion Social marketing Health inequality Cultural capital Behaviour/attitudes Critical marketing With institutionalized cultural capital, Bourdieu (1986 , p. 50) refers...
Journal Articles
Journal of Social Marketing (2014) 4 (1): 58–76.
Published: 28 January 2014
... marketing Consumer attitudes Advertising Behaviour/attitudes Child abuse remains a chronic problem in the UK, where at least one youth is murdered by his or her guardian(s) every ten days (Home Office, 2007) and 36 per cent of reported rapes are perpetrated against less-than-16-year-old youths...

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