Skip to Main Content
Keywords: Behaviour/attitudes
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Social Marketing 1–12.
Published: 12 May 2026
... Licensed re-use rights only Global Warming Behaviour/Attitudes Critical marketing “I got to figure” the tenant said “we all got to figure. There’s some ways to make this stop. It’s not like lightening or earthquakes. We’ve got a bad thing made by men, and by God that’s something we can change...
Journal Articles
Journal of Social Marketing (2025) 15 (4): 517–538.
Published: 03 October 2025
..., such as frustration, confusion, pride or indifference, about their waste segregation procedures and attitudes were thoroughly analyzed. This phase enabled the cultivation of an intuitive understanding of implicit behaviors and challenges related to segregation practices. Social marketing Behaviour/attitudes...
Journal Articles
Journal Articles
Journal Articles
Journal of Social Marketing (2018) 8 (2): 182–201.
Published: 19 February 2018
... of planned behaviour Social marketing Theory Behaviour/attitudes Prior research indicates that theory use can generate effective social marketing programmes (Eagle et al., 2013). Theory provides a systematic way of explaining a phenomenon, by dividing a potentially complex process...
Journal Articles
Journal of Social Marketing (2016) 6 (4): 377–389.
Published: 10 October 2016
... 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Health promotion Sponsorship Message framing Message style Social marketing Behaviour/attitudes Brand recall Donovan and Henley (2010 , p. 364) define...
Journal Articles
Journal of Social Marketing (2015) 5 (3): 206–225.
Published: 13 July 2015
... for the benefits and costs that young adults associate with healthier lifestyles. © Emerald Group Publishing Limited 2015 Public health Behaviour/Attitudes Food Social marketing Alcohol Health promotion Emerging adulthood Social marketing is used to tackle a wide range of public health...
Journal Articles
Journal of Social Marketing (2014) 4 (2): 94–110.
Published: 01 July 2014
... of success for practices (Bourdieu, 1986 , p. 46). © Emerald Group Publishing Limited 2014 Health promotion Social marketing Health inequality Cultural capital Behaviour/attitudes Critical marketing With institutionalized cultural capital, Bourdieu (1986 , p. 50) refers...
Journal Articles
Journal of Social Marketing (2014) 4 (1): 58–76.
Published: 28 January 2014
... marketing Consumer attitudes Advertising Behaviour/attitudes Child abuse remains a chronic problem in the UK, where at least one youth is murdered by his or her guardian(s) every ten days (Home Office, 2007) and 36 per cent of reported rapes are perpetrated against less-than-16-year-old youths...

or Create an Account

Close Modal
Close Modal