Keywords: Community
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Journal Articles
Journal of Social Marketing (2016) 6 (2): 193–210.
Published: 11 April 2016
...Lisa Schuster; Krzysztof Kubacki; Sharyn Rundle-Thiele Purpose This paper aims to investigate whether application of a community-based social marketing (CBSM) principle, namely, increasing the visibility of a target behaviour in the community, can change social norms surrounding the behaviour...

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