...Foluké Abigail Badejo; Sharyn Rundle-Thiele; Krzysztof Kubacki Purpose Responding to the call for an extension of social marketing scope and application, this paper aims to outline implementation of a multi-stream, multi-method formative research approach to understanding human trafficking...

...., 2007). Therefore to develop effective intervention strategies, data gathered from real life settings may be required. The current study aimed to: extend formative research focus beyond the micro contextual factors, i.e. the individual targeted, to understand meso and macro contextual factors...

... Alcohol Audience research Audience insight Formative research The results section is divided into three parts. Part I presents the overall findings from the card-sorting activity and presents, and in table format (Figure 3), the 11 activities preferred by the three audience...