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Keywords: Hidden Markov modelling
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (2): 130–145.
Published: 05 June 2019
... towards understanding both the causal factors of behaviour and behavioural change to enhance intervention practice, this paper aims to apply a hidden Markov model (HMM) approach to understand why people transition from one state to another (e.g. reporting changes from wasting food to not wasting food...
