... to earlier ads. Preferences diverged by gender and language (English or Spanish). It was more cost-effective to target broad audiences than audiences interested in health. Both male and female users showed a preference for video ads over image-based ads. Further, message framing altered online engagement...

... Food waste ELM Behaviour/Attitudes Message framing Elaboration likelihood model Food waste is a significant economic and environmental problem in Australia. Households are the most significant contributor to food waste, discarding approximately 20% of food purchased per year (Langley et...

...Caitlin Zunckel; Pragasen Pillay; Mark Hamilton Drummond; David Rosenstein Purpose Due to the paucity of research examining message framing strategies and attention in anti-consumption advertisements, this study aims to determine whether there is a significant difference between the amount...

...Emma Shaozhen Florence; David Fleischman; Rory Mulcahy; Monte Wynder Purpose The purpose of this research is to provide a systematic review of the literature relating to message framing and its effectiveness in persuading consumers to adopt environmentally sustainable behaviour, which is a form...

... of a social marketing campaign targeting young adults. A message framed in terms of socially proximal entities shows a favorable impact on young drivers’ threat perception and behavioral intention when the visual rhetoric depicts the threats of texting while driving more concrete. On the other hand, more...

... 2017 Emerald Publishing Limited Licensed re-use rights only Obesity Message framing Social movements Framing Collective action frames Disaster preparation What you see and what you hear depends a great deal on where you are standing (C.S. Lewis, The Magician’s Nephew...

... with protection, danger control is expected with HSO individuals: Social marketing Protection motivation theory Message framing Self-efficacy Fear appeals Extended parallel process model Self affirmation Threat orientation model Behaviour/attitude This research seeks ways of reducing...

... 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Health promotion Sponsorship Message framing Message style Social marketing Behaviour/attitudes Brand recall Donovan and Henley (2010 , p. 364) define...

.... “Preserves the environment” was predicated on words connected with environmental cleanliness and with saving the nation’s energy resources. Marketing Message framing Environment Marketing communications Consumer attitudes Environmental sustainability Message style Electric cars Promotional...

... ends. Originality/value – This paper contributes to the emerging debate on the use of nudges in a social marketing context and is a partial response to Spotswood et al. (2012). © Emerald Group Publishing Limited 2015 Message framing Marketing Use of nudges in social...

... Limited 2015 Health promotion Attitudes Behavior Physical activity Message framing Social marketing Physical inactivity is a significant problem in the USA – less than half of USA adults are as active as they should be (Centers for Disease Control and Prevention, 2008). As a result...

... be contacted at: jpoehlman@rti.org © Emerald Group Publishing Limited 2015 Health promotion Social marketing theory Message framing HIV STDs Bundling Since the emergence of the HIV/AIDS epidemic in the 1980s, the US Congress has maintained separate funding streams for prevention...

... mechanism (Janiszewski, 1988), or through increasing an ad's perceived level of credibility (Yoo and MacInnis, 2005). Gary Noble can be contacted at: gnoble@uow.edu.au © Emerald Group Publishing Limited 2014 Advertising Climate change Social marketing Message framing...

..., motivational, or affective system can influence persuasion” (Cesario et al., 2004, p. 390). © Emerald Group Publishing Limited 2014 Advertising Experiment Theory Message framing Mood Social marketing communication The effectiveness of social marketing communication should...