... and promoting and well-being by addressing the wicked problem of obesity. Design/methodology/approach A comprehensive, population-based intervention developed as a call-to-action movement to address obesity city-wide in Brazil was conducted and analyzed according to a macro-social marketing perspective...

...Madeleine Besson; Patricia Gurviez; Julia Carins Purpose When fighting the burden of overweight and obesity, diet remains a powerful preventive factor. The purpose of this paper is to stimulate more efficient interventions on diet change by synthesising knowledge of previous weight loss programmes...

... and applied to a current “wicked problem” – obesity. Findings From a socio-ecological perspective, research findings highlight the impact macro, meso and micro forces have on behaviour and the importance of a child’s micro-system and the influence it has on development and life outcomes. Building...

...Denise Conroy; Sandra D. Smith; Catherine Frethey-Bentham Purpose In 2018, we have surpassed the population landmark of 7.5 billion, and yesterday’s global crisis of under-nutrition in poorer nations is now accompanied by a journey into overweight and obesity. The purpose of our research...

... and the ways actors can come together to drive inclusive social change agendas. Design/methodology/approach Through the lens of new social movement theory, a case study of the interactions and dynamics between fat activists and obesity prevention public health actors is examined. This is undertaken through...

.... The three studies were used to examine the explanatory potential of TPB using the constructs and measures included in the studies, which reflects current social marketing research practice. Obesity Theory of planned behaviour Social marketing Theory Behaviour/attitudes Prior research...

...Joy Parkinson; Chris Dubelaar; Julia Carins; Stephen Holden; Fiona Newton; Melanie Pescud Purpose The purpose of this paper is to focus on food consumption as part of the wicked problem of obesity. Specifically, the authors seek to explore the complex interplay between stakeholders such as food...

..., features and processes associated with collective action frames in social movements are examined and explored via two social causes: obesity and disaster preparation. Findings A social movement perspective on framing highlights the need to better understand variations in how groups may perceive...

... to military dining facilities, and there are differences in item details and scoring between the instruments. © Authors 2014 Obesity Social marketing Food Food environment Ecological model Eating well is beneficial for military personnel to support their demanding job roles...

... and energy drinks and to discuss tactics with other players face to face”. In this sense, the subcultural gaming experience can clearly be understood as creating an environment conducive to weight gain on the grounds that it contains two primary stimuli which encourage obesity namely: 1...