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Volume 11, Issue 6
1 June 1993
Marketing Intelligence & Planning Cover Image for Volume 11, Issue 6
Research Article| June 01 1993

Marketing Intelligence & Planning Available to Purchase

Michael J. Thomas
Michael J. Thomas
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8049
Print ISSN: 0263-4503
© MCB UP Limited
1993
Marketing Intelligence & Planning (1993) 11 (6): 3–4.
https://doi.org/10.1108/EUM0000000001120

Reviews two books and one journal article. All three are concerned with the future of marketing in a rapidly changing environment. The first book and the article strongly challenge the conventional wisdom while the second book reviews best practice in the oldest profession in the marketing world.

Keywords:
Brands, Relationship marketing
This content is only available via PDF.
© MCB UP Limited
1993
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