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Volume 11, Issue 6
1 June 1993
Marketing Intelligence & Planning Cover Image for Volume 11, Issue 6
Research Article| June 01 1993

European Journal of Marketing Available to Purchase

David Carson;
David Carson
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Audrey Gilmore
Audrey Gilmore
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8049
Print ISSN: 0263-4503
© MCB UP Limited
1993
Marketing Intelligence & Planning (1993) 11 (6): 5–7.
https://doi.org/10.1108/EUM0000000001121

Argues that some radically new thinking is needed in the provision of training for marketing managers, and supports the argument with experience gained in the SME sector.

Keywords:
Competences, Marketing manager, Training needs
This content is only available via PDF.
© MCB UP Limited
1993
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