Open figure viewer
Purpose
The purpose of this paper is to illustrate how small to medium‐sized enterprise firms can develop internationalization processes successfully.
Design/methodology/approach
A case study is used to illustrate the milestones of the global process.
Findings
The paper finds that, although internationalization is a complicated task, the adequate management of resources allows firms to achieve their objectives.
Originality/value
The paper takes as reference a national culture‐based hand‐crafted product, which is really difficult to internationalize.
© Emerald Group Publishing Limited
2009
You do not currently have access to this content.
