Words of a feather: confessions of a Thomas Twitcher Available to Purchase

The purpose of this paper is to celebrate the manifold contributions made by Michael Thomas, marketing professor extraordinary.

This paper is an exercise in autobiographical memory, coupled with the subjective personal introspective procedures advocated by many leading marketing scholars, most notably, Steven Gould and Morris Holbrook.

The paper shows that ornithology is an apt metaphor – analogy, rather – for Professor Thomas's many and varied contributions to marketing thought.

The paper comes closer than most to defining the quintessential Michael Thomas.