Issues

A framework for a hybrid intelligent system in support of marketing strategy development

Shuliang Li; Yanqing Duan; Russell Kinman; John S. Edwards
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The theory and practice of marketing planning in the smaller business

Roger Brooksbank
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Relationships in business‐to‐business marketing – how is their value assessed?

Keith J. Blois
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Visitor and exhibitor expectations and outcomes at trade exhibitions

Jim Blythe
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Belief formation in ethical consumer groups: an exploratory study

Deirdre Shaw; Ian Clarke
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