Issues

Green branding effects on attitude: functional versus emotional positioning strategies

Patrick Hartmann; Vanessa Apaolaza Ibáñez; F. Javier Forcada Sainz
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The potential and barriers to the use of geographical information systems for marketing applications in higher educational institutions

Paul Read; Gary Higgs; George Taylor
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Promotional planning in UK regional shopping centres: an exploratory study

Gary Warnaby; Kit Man Yip
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55+ people as internet users

Satu Vuori; Maria Holmlund‐Rytkönen
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Evaluation of UK car insurance brokers’ web sites: some preliminary findings

Shuliang Li; Klara Holeckova
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Customer loyalty and the effect of switching costs as a moderator variable: A case in the Turkish mobile phone market

Serkan Aydin; Gökhan Özer; Ömer Arasil
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Marketing orientation in the European Union mobile telecommunication market

Jolita Kurtinaitienė
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