Issues

Special Issue: Marketing to China, in China and from China. Guest Editors: Keith Crosier, David Pickton

Corporate branding versus product branding in emerging markets: A conceptual framework

Henry Yu Xie; David J. Boggs
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Transition to a market orientation in China: preliminary evidence

Ian Bathgate; Maktoba Omar; Sonny Nwankwo; Yinan Zhang
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The globalisation of Chinese brands

Ying Fan
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Consumers' “mental accounting” in response to unexpected price savings at the point of sale

Hwan Ho Ha; Jung Suk Hyun; Jae H. Pae
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Marketing to Chinese consumers on the internet

Jun Yu
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A comparison of marketing teaching methods in North American and European universities

Inés Küster; Natalia Vila
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Case study of a successful internet advertising strategy in Hong Kong: a portal for teenagers

Ronnie Chu Ting Cheung
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Editorial

Editorial

Keith Crosier; David Pickton
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