Issues

Special Issue: Marketing to China, in China and from China. Guest Editors: Keith Crosier, David Pickton

Corporate branding versus product branding in emerging markets: A conceptual framework

Henry Yu Xie; David J. Boggs
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Corporate branding versus product branding in emerging markets<span class="subtitle-colon">: </span><span class="subtitle">A conceptual framework</span>

Transition to a market orientation in China: preliminary evidence

Ian Bathgate; Maktoba Omar; Sonny Nwankwo; Yinan Zhang
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Transition to a market orientation in China: preliminary evidence

The globalisation of Chinese brands

Ying Fan
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The globalisation of Chinese brands

Consumers' “mental accounting” in response to unexpected price savings at the point of sale

Hwan Ho Ha; Jung Suk Hyun; Jae H. Pae
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Consumers' “mental accounting” in response to unexpected price savings at the point of sale

Marketing to Chinese consumers on the internet

Jun Yu
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Marketing to Chinese consumers on the internet

A comparison of marketing teaching methods in North American and European universities

Inés Küster; Natalia Vila
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for A comparison of marketing teaching methods in North American and European universities

Case study of a successful internet advertising strategy in Hong Kong: a portal for teenagers

Ronnie Chu Ting Cheung
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Case study of a successful internet advertising strategy in Hong Kong: a portal for teenagers

Editorial

Editorial

Keith Crosier; David Pickton
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Editorial