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Volume 29, Issue 6

20 September 2011

Marketing Intelligence & Planning Cover Image for Volume 29, Issue 6

Editors

Babu John Mariadoss

Babu John Mariadoss

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Cover Image

Cover Image

ISSN 0263-4503

EISSN 1758-8049

Special Issue: Marketing Cases Learning From Marketing Practice. Guest Editor: Michael Harker

Segmenting the energy market: problems and successes

Lyndon Simkin; Sally Dibb

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The “bold and the beautiful” of the UAE retail environment

Nnamdi O. Madichie; Jim Blythe

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Pegasus Town: innovative marketing of a new property venture

Maxwell Briggs

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An international branding strategy based on a case study of a Taiwanese firm

Hsiu Ying Huang; Ming Huei Hsieh

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