Issues

Special Issue: Marketing practice and methods of inquiry. Guest Editor: Anthony A. Hines

Marketing theory and critical phenomenology: Exploring the human side of management practice

Barry Ardley
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An expanded model of marketing performance

António Pimenta da Gama
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Realism versus simplicity in strategic marketing planning: the impact of temporality

Marc Logman
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Segmenting technology markets: applying the nested approach

Art Weinstein
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Conceptualising the value of web content in marketing research

Joshua Chang
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The application of marketing principles to a social marketing campaign

Nadine Henley; Sandrine Raffin; Barbara Caemmerer
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