Issues

Special Issue: Marketing and SMEs. Guest Editors: Jesus CamraFierro, Edgar Centeno

The use of communication activities in the development of small to medium‐sized enterprise brands

Edgar Centeno; Susan Hart
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Company image and corporate social responsibility: reflecting with SMEs' managers

Elena Fraj‐Andrés; M. Eugenia López‐Pérez; Iguácel Melero‐Polo; Rosario Vázquez‐Carrasco
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Organizational structure and specialized marketing capabilities in SMEs

Guilherme Trez; Fernando Bins Luce
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Barriers to internationalisation in SMEs: evidence from Jordan

Khalil Al‐Hyari; Ghazi Al‐Weshah; Muhammed Alnsour
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The influence of organizational factors on e‐business use: analysis of firm size

Victoria Bordonaba‐Juste; Laura Lucia‐Palacios; Yolanda Polo‐Redondo
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Do switching costs really provide a first‐mover advantage?

Francisco‐Jose Molina‐Castillo; Ana‐Isabel Rodriguez‐Escudero; Jose‐Luis Munuera‐Aleman
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Do family SME managers value marketing capabilities' contribution to firm performance?

Carmen Pérez‐Cabañero; Tomás González‐Cruz; Sonia Cruz‐Ros
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Co‐creating corporate brands in start‐ups

Mari Juntunen
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Guest editorial

Guest editorial

Professor Jesus Cambra-Fierro; Dr Edgar Centeno
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