Issues

Erratum

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Customer relationship management: the evolving role of customer data

Hannu Saarijärvi; Heikki Karjaluoto; Hannu Kuusela
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“Wow! It's cool”: the meaning of coolness in marketing

Kaleel Rahman
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Challenging the use of generational segmentation through understanding self-identity

Sarah Gardiner; Debra Grace; Ceridwyn King
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Antecedents and consequents of brand managers’ role

Athanasios Poulis; George Panigyrakis; Anastasios Panos Panopoulos
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Heterogeneous sources of customer-based brand equity within a product category

Luming Wang; Adam Finn
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Critical success factors for B2B e-markets: a strategic fit perspective

Michael Johnson
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Perceived quality in higher education: an empirical study

Cristina Calvo-Porral; Jean-Pierre Lévy-Mangin; Isabel Novo-Corti
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