Issues

Special Issue: Sustainability and Marketing to Socially Connected Consumers. Guest Editor: Ramena Singh

Guest editorial

Ramendra Singh
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Impact of country of origin and word of mouth on brand equity

Sri Murtiasih; Sucherly Sucherly; Hotniar Siringoringo
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Location sharing on social networks: implications for marketing

Ramazan Yavuz; Aysegül Toker
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Targeting the young food consumer

Pavleen Soni; Jyoti Vohra
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Exploring the factors affecting sponsored search ad performance

Agam Gupta; Arqum Mateen
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Impact of firm's reputation and ethnocentrism on attitude towards foreign products

Madhurima Deb; Himadri Roy Chaudhuri
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Artificial neural networks: a tool for understanding green consumer behavior

Prajita Chowdhury; Mercy S Samuel
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The impact of promotional mix on profit in the B2B sector

Somroop Siddhanta; Neelotpaul Banerjee
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