Issues

India’s lonely and isolated consumers shopping for an in-store social experience

Brent Smith; Cindy B. Rippé; Alan J. Dubinsky
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Socio-influences of user generated content in emerging markets

Harish Kumar; Manoj Kumar Singh; M.P. Gupta
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Paradox and market renewal: Knockoffs and counterfeits as doppelgänger brand images of luxury

Joel Hietanen; Pekka Mattila; Antti Sihvonen; Henrikki Tikkanen
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The impact of strategic CSR marketing communications on customer engagement

Rojanasak Chomvilailuk; Ken Butcher
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Consumer attitudes towards bloggers and paid blog advertisements: what’s new?

Patrick van Esch; Denni Arli; Jenny Castner; Nabanita Talukdar; Gavin Northey
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Consumer perceptions of counterfeit clothing and apparel products attributes

Moin Ahmad Moon; Batish Javaid; Maira Kiran; Hayat Muhammad Awan; Amna Farooq
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How does greenwashing affect green branding equity and purchase intention? An empirical research

Ulun Akturan
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