Issues

Service recovery satisfaction in offline and online experiences

Raphael Odoom; George Cudjoe Agbemabiese; Robert E. Hinson
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The impact of brand experience on the memory formation

Tiffany S. Legendre; Elizabeth A. Cartier; Rodney B. Warnick
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Active and upcoming deals: effect on purchase intention

Garima Chaklader
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A study of lifestyle fashion retailing in China

Ting Chi; Yini Chen
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An attitudinal approach to determining Sponsorship ROI

David Nickell; Wesley J. Johnston
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Children’s relationships with brands: intergenerational and transgressions

Monica Chaudhary; Alberto Lopez; Rachel Rodriguez
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SNS eWOM sentiment: impacts on brand value co-creation and trust

Christin Seifert; Wi-Suk Kwon
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CSR through social media: examining the intervening factors

Sreejesh S.; Juhi Gahlot Sarkar; Abhigyan Sarkar
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Social enterprise marketing: review of literature and future research agenda

Chinmoy Bandyopadhyay; Subhasis Ray
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