Issues

Customer participation, innovative aspects of services and outcomes

Munyaradzi W. Nyadzayo; Civilai Leckie; Lester W. Johnson
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How online shopping experiences shape consumer webrooming behavior

Djonata Schiessl; Jose Korelo; Helison Bertoli Alves Dias
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Charting the intellectual structure of customer experience research

Prashant Kumar; Linda D. Hollebeek; Arpan Kumar Kar; Jana Kukk
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Mergers and acquisitions success: examining customer loyalty

Paula Álvarez-González; Carmen Otero-Neira
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Luxury consumption amidst the COVID-19 pandemic

Prashant Kumar
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The influence of price location on reference-price ads

Yin-Hui Cheng; Shih-Chieh Chuang; Chao-Feng Lee; Chiao-Ying Kao
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Exploring third-party’s brand rankings from consumers’ persuasion knowledge

Li-Shia Huang; Wan-Ju Huang; Hsiao-Yun Lin
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Meta-analysis of augmented reality marketing

Harish Kumar; Parul Gupta; Sumedha Chauhan
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Mobile banking affordances and constraints by the elderly

Fernando Rey Castillo-Villar; Rosalia G. Castillo-Villar
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