Issues

Systematic literature review on retail agglomeration marketing

Kavya Shree Kuduvalli Manjunath; Safoora Habeeb; Priya Solomon; Charles Jebarajakirthy; Haroon Iqbal Maseeh; Raiswa Saha; Anju Bharti
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Elucidating the role of team-managed social media in influencing sport fans’ purchase intention

Jaskirat Singh Rai; Heetae Cho; Amanpreet Singh; Maher N. Itani
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Harnessing the power of social media advertising: strategic opportunities

Majed Zamil Hatem Alkindi; Akram Haddad; Abdu Mohamed Dawood Hafiz; Alaa Makki Abdulhadi Akkof; Kenny Teoh Cheng
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Understanding esports venue operations: how venue characteristics influence spectator outcomes

Hüseyin Çevik; Sam S. Chen; Brandon Mastromartino; James J. Zhang
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Differential effects of digital transformation on the profitability and marketability of manufacturing firms

Xueting Zhang; Longsheng Yin; Feng Wang
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Marketing insights from sentiment distribution of high-tech products using DistilBERT

Minyoung An; Donghee Yoo
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I feel like it’s expensive! Role of influencer type on price perception

Shweta Jha
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Understanding the impact of online firestorms on financial performance in corporate social responsibility campaigns

Filipe Dias; Paulo Rita; Nuno António; Celeste Vong
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Does humanizing help? Exploring the role of anthropomorphism and privacy concerns in shoppers adoption of voice-commerce

Hitesh Sharma; Dheeraj Sharma
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