Issues

The effects of salesperson involvement on training design: identifying necessary conditions for exceeding sales quota

Richard Conde; Cameron Sumlin; Lucille Pointer
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Building connections with virtual influencers: the role of friendship and psychological well-being in driving social media engagement and purchase intention

Jihye Kim; Minseong Kim
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Dealing with demarketing of branded products on social media platforms

Shiv Ratan Agrawal; Divya Mittal
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The influence of rating scale formats on customer evaluation and perceived review helpfulness: empirical evidence from field and experimental studies

Jong Min Kim; Mina Jun; Jeongsoo Han
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Shopping in the metaverse: role of enjoyment from the perspective of information system success model

Shuman Wang; Zeran Zhang; Yajing Yin; Chunlin Yuan
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Customer experience of co-creation vs co-destruction in retailing: the role of key moments throughout the customer journey

Muhammad Farrukh Abid; Sara Quach; Amjad Shamim; Park Thaichon; Junaid Siddique
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Ethical marketing: a review and research agenda

Omkar Dastane; Eugene Cheng-Xi Aw; Juan Carlos Fandos-Roig; Javier Sánchez-García
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Business ties and effectuation for radical innovation in small firms: the moderating role of competitive aggressiveness

Masoud Karami; Mokter Hossain; Omid Hashemi; Nikan Mehrara
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Social media fatigue among university students: a configural modeling of stressors and distractions

Walid Chaouali; Houssem Edine Nasr; Arch G. Woodside; Afef Khalil; Sihem Ben Saad
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Is green the new gold? Green branding and its state-of-the-art

Seema Bhardwaj; Ritika Chopra; Weng Marc Lim; Satish Kumar
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