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Journal Articles

Awe, consumer conformity and social connectedness

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Yan Yang, Jing Hu, Bang Nguyen
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (7): 893–908.
https://doi.org/10.1108/MIP-01-2021-0017
Published: 23 June 2021
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Journal Articles

Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

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Sebastian Molinillo, Arnold Japutra, Bang Nguyen, Cheng-Hao Steve Chen
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (2): 166–179.
https://doi.org/10.1108/MIP-04-2016-0064
Published: 03 April 2017
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Journal Articles

Place-based brand experience, place attachment and loyalty

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Sylvia Cardinale, Bang Nguyen, TC Melewar
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (3)
https://doi.org/10.1108/MIP-04-2014-0071
Published: 03 May 2016
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Journal Articles

Customer engagement planning emerging from the “individualist-collectivist”-framework : An empirical examination in China and UK

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Bang Nguyen, Kirk Chang, Lyndon Simkin
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (1): 41–65.
https://doi.org/10.1108/MIP-11-2012-0130
Published: 28 January 2014
View article titled, Customer engagement planning emerging from the “individualist-collectivist”-framework : An empirical examination in China and UK
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Journal Articles

Corporate branding, identity, image and reputation (COBIIR)

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T.C. Melewar, Bang Nguyen, Temi Abimbola
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5)
https://doi.org/10.1108/mip.2013.02031eaa.001
Published: 26 July 2013
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Journal Articles

Corporate brand‐rapture theory: antecedents, processes, and consequences

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Stephen Lloyd, Arch Woodside
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 472–488.
https://doi.org/10.1108/MIP-04-2013-0064
Published: 26 July 2013
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Journal Articles

Integrating country‐of‐origin image and brand image in corporate rebranding: the case of China

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Simone Guercini, Silvia Ranfagni
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 508–521.
https://doi.org/10.1108/MIP-04-2013-0058
Published: 26 July 2013
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Journal Articles

Developing an environmental corporate reputation on the internet

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Calin Gurau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 522–537.
https://doi.org/10.1108/MIP-04-2013-0059
Published: 26 July 2013
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Journal Articles

A framework to attain brand promise in an online setting

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Sharifah Alwi, Shahril Azwan Ismail
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 557–578.
https://doi.org/10.1108/MIP-04-2013-0063
Published: 26 July 2013
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Journal Articles

Country image as a nation‐branding tool

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Ulla Hakala, Arja Lemmetyinen, Satu‐Päivi Kantola
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 538–556.
https://doi.org/10.1108/MIP-04-2013-0060
Published: 26 July 2013
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Journal Articles

Building a unique online corporate identity

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Zulhamri Abdullah, Shahrina Nordin, Md, Yuhanis Abdul Aziz
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 451–471.
https://doi.org/10.1108/MIP-04-2013-0057
Published: 26 July 2013
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Journal Articles

The impact of customer‐company identification on consumer reactions to new corporate initiatives : The case of brand extensions

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Rohail Ashraf, Dwight Merunka
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 489–507.
https://doi.org/10.1108/MIP-04-2013-0065
Published: 26 July 2013
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