Skip to Main Content
Temi Abimbola
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Corporate brand‐rapture theory: antecedents, processes, and consequences

Available to Purchase
Stephen Lloyd, Arch Woodside
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 472–488.
https://doi.org/10.1108/MIP-04-2013-0064
Published: 26 July 2013
View article titled, Corporate brand‐rapture theory: antecedents, processes, and consequences
Open the PDF for Corporate brand‐rapture theory: antecedents, processes, and consequences in another window
Add to Citation Manager for Corporate brand‐rapture theory: antecedents, processes, and consequences
Journal Articles

Integrating country‐of‐origin image and brand image in corporate rebranding: the case of China

Available to Purchase
Simone Guercini, Silvia Ranfagni
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 508–521.
https://doi.org/10.1108/MIP-04-2013-0058
Published: 26 July 2013
View article titled, Integrating country‐of‐origin image and brand image in corporate rebranding: the case of China
Open the PDF for Integrating country‐of‐origin image and brand image in corporate rebranding: the case of China in another window
Add to Citation Manager for Integrating country‐of‐origin image and brand image in corporate rebranding: the case of China
Journal Articles

Developing an environmental corporate reputation on the internet

Available to Purchase
Calin Gurau
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 522–537.
https://doi.org/10.1108/MIP-04-2013-0059
Published: 26 July 2013
View article titled, Developing an environmental corporate reputation on the internet
Open the PDF for Developing an environmental corporate reputation on the internet in another window
Add to Citation Manager for Developing an environmental corporate reputation on the internet
Journal Articles

A framework to attain brand promise in an online setting

Available to Purchase
Sharifah Alwi, Shahril Azwan Ismail
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 557–578.
https://doi.org/10.1108/MIP-04-2013-0063
Published: 26 July 2013
View article titled, A framework to attain brand promise in an online setting
Open the PDF for A framework to attain brand promise in an online setting in another window
Add to Citation Manager for A framework to attain brand promise in an online setting
Journal Articles

Country image as a nation‐branding tool

Available to Purchase
Ulla Hakala, Arja Lemmetyinen, Satu‐Päivi Kantola
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 538–556.
https://doi.org/10.1108/MIP-04-2013-0060
Published: 26 July 2013
View article titled, Country image as a nation‐branding tool
Open the PDF for Country image as a nation‐branding tool in another window
Add to Citation Manager for Country image as a nation‐branding tool
Journal Articles

Building a unique online corporate identity

Available to Purchase
Zulhamri Abdullah, Shahrina Nordin, Md, Yuhanis Abdul Aziz
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 451–471.
https://doi.org/10.1108/MIP-04-2013-0057
Published: 26 July 2013
View article titled, Building a unique online corporate identity
Open the PDF for Building a unique online corporate identity in another window
Add to Citation Manager for Building a unique online corporate identity
Journal Articles

The impact of customer‐company identification on consumer reactions to new corporate initiatives : The case of brand extensions

Available to Purchase
Rohail Ashraf, Dwight Merunka
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 489–507.
https://doi.org/10.1108/MIP-04-2013-0065
Published: 26 July 2013
View article titled, The impact of customer‐company identification on consumer reactions to new corporate initiatives : The case of brand extensions
Open the PDF for The impact of customer‐company identification on consumer reactions to new corporate initiatives : The case of brand extensions in another window
Add to Citation Manager for The impact of customer‐company identification on consumer reactions to new corporate initiatives : The case of brand extensions
Journal Articles

Corporate branding, identity, image and reputation (COBIIR)

Free
T.C. Melewar, Bang Nguyen, Temi Abimbola
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5)
https://doi.org/10.1108/mip.2013.02031eaa.001
Published: 26 July 2013
View article titled, Corporate branding, identity, image and reputation (COBIIR)
Add to Citation Manager for Corporate branding, identity, image and reputation (COBIIR)
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.