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Journal Articles

Are you talking to me?: Product anthropomorphized messaging and persuasion

Hsuan-Hsuan Ku, Yi-Tiang Shiu

Marketing Intelligence & Planning (2026) 44 (2): 371–390.

https://doi.org/10.1108/MIP-01-2025-0027

Published: 08 September 2025

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Journal Articles

Outlet selectivity: how and when does it work?

Marketing Intelligence & Planning (2021) 39 (1): 140–150.

https://doi.org/10.1108/MIP-10-2019-0533

Published: 04 July 2020

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Journal Articles

Framing a promotional offer as free-with-purchase or as a bundle? The perspective of information salience

Hsuan-Hsuan Ku, Szu-Han Wang, Hao-Wei Chiang

Marketing Intelligence & Planning (2020) 38 (4): 495–507.

https://doi.org/10.1108/MIP-04-2019-0198

Published: 07 February 2020

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