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Journal Articles

Framing a promotional offer as free-with-purchase or as a bundle? The perspective of information salience

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Hsuan-Hsuan Ku, Szu-Han Wang, Hao-Wei Chiang
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (4): 495–507.
https://doi.org/10.1108/MIP-04-2019-0198
Published: 07 February 2020
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