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Journal Articles

In search of relevance: Is there an academic‐practitioner divide in business‐to‐business marketing?

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Ross Brennan, Paul Ankers
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (5): 511–519.
https://doi.org/10.1108/02634500410551897
Published: 01 August 2004
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Journal Articles

Managerial relevance in academic research: an exploratory study

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Paul Ankers, Ross Brennan
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (1): 15–21.
https://doi.org/10.1108/02634500210414729
Published: 01 February 2002
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