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Journal Articles

Mind the gap: The relevance of marketing education to marketing practice

Lindsay Stringfellow, Sean Ennis, Ross Brennan, Michael John Harker

Marketing Intelligence & Planning (2006) 24 (3): 245–256.

https://doi.org/10.1108/02634500610665718

Published: 01 April 2006

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Journal Articles

Narrowing the skills gap for marketers of the future

Scott G. Dacko

Marketing Intelligence & Planning (2006) 24 (3): 283–295.

https://doi.org/10.1108/02634500610665736

Published: 01 April 2006

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Journal Articles

Marketers with MBAs: bridging the thinking‐doing divide

Grady Bruce, Gregg Schoenfeld

Marketing Intelligence & Planning (2006) 24 (3): 257–282.

https://doi.org/10.1108/02634500610665727

Published: 01 April 2006

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Journal Articles

Bridging the academic/practitioner divide in marketing: An undergraduate course in data mining

Angela D'Auria Stanton

Marketing Intelligence & Planning (2006) 24 (3): 233–244.

https://doi.org/10.1108/02634500610665709

Published: 01 April 2006

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Journal Articles

Marketing education: constructing the future

Val Cox

Marketing Intelligence & Planning (2006) 24 (3)

https://doi.org/10.1108/mip.2006.02024caa.001

Published: 01 April 2006

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Journal Articles

Educating practitioners to value new marketing knowledge: A case study in executive education

Teresa M. Pavia

Marketing Intelligence & Planning (2006) 24 (3): 296–306.

https://doi.org/10.1108/02634500610665745

Published: 01 April 2006

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Journal Articles

The marketing curriculum and educational aims: towards a professional education?

Peter Clarke, David Gray, Andrew Mearman

Marketing Intelligence & Planning (2006) 24 (3): 189–201.

https://doi.org/10.1108/02634500610665673

Published: 01 April 2006

View article titled, The marketing curriculum and educational aims: towards a professional education?

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Journal Articles

Today's educational drama – planning for tomorrow's marketers

Glenn Pearce, John Jackson

Marketing Intelligence & Planning (2006) 24 (3): 218–232.

https://doi.org/10.1108/02634500610665691

Published: 01 April 2006

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Journal Articles

Situated learning and marketing: Moving beyond the rational technical thought cage

Barry Ardley

Marketing Intelligence & Planning (2006) 24 (3): 202–217.

https://doi.org/10.1108/02634500610665682

Published: 01 April 2006

View article titled, Situated learning and marketing: Moving beyond the rational technical thought cage

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Mind the gap: The relevance of marketing education to marketing practice

Narrowing the skills gap for marketers of the future

Marketers with MBAs: bridging the thinking‐doing divide

Bridging the academic/practitioner divide in marketing: An undergraduate course in data mining

Marketing education: constructing the future

Educating practitioners to value new marketing knowledge: A case study in executive education

The marketing curriculum and educational aims: towards a professional education?

Today's educational drama – planning for tomorrow's marketers

Situated learning and marketing: Moving beyond the rational technical thought cage

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