...Bill Merrilees; Marie‐Louise Fry E‐retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools. This particular paper focuses on e‐trust and its antecedents. Special attention is given to the proposition that the more a site...

... Consumer behaviour Marketing An individual makes a decision for a variety of reasons. This paper characterizes the decision to buy or not buy a service or product in terms of an action threshold. This threshold exists in a multi‐variate space. In the model offered, an individual makes...

.... Amenities and center quality also need to be considered. Recommends further research of this type in other communities. Retailing Malls Consumer behaviour Surveys Shopping behavior refers to activities that consumers undertake while examining or purchasing products and services (Darden...

... comparisons. Customer satisfaction Consumer behaviour Perceptions The word satisfaction has been fundamental to the marketing concept for over three decades. Keith (1960) viewed marketing as “satisfying the needs and desires of the consumer”. By the 1970s interest in satisfaction had grown...

... the fragmentation of tasks and the attempt to arrange actions into rationalized measurable quantities … To be young in America is to be the focus of a process of socialization that is, at best, schizophrenic and at worst, irreconcilable. Marketing theory Consumer behaviour Consumer marketing More...