...Bill Merrilees; Marie‐Louise Fry E‐retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools. This particular paper focuses on e‐trust and its antecedents. Special attention is given to the proposition that the more a site...

... Consumer behaviour Marketing An individual makes a decision for a variety of reasons. This paper characterizes the decision to buy or not buy a service or product in terms of an action threshold. This threshold exists in a multi‐variate space. In the model offered, an individual makes...

... and product purchase patterns. The purpose of this study is to partially fill in this void by examining patronage motives and product purchase patterns within the context of a mall. Specifically, the study seeks to determine: Retailing Malls Consumer behaviour Surveys relative importance...

...). The difficulty faced when trying to define any word is that the meaning often depends on the context in which the word is used. In a marketing context, satisfaction is used to have a more “specific” meaning. Customer satisfaction Consumer behaviour Perceptions In order to gauge the impact...

... of Shapiro’s schizophrenia and Pfeiffer and Côté’s identity crisis, a wholesale rejection of the status quo does not come as a surprise. Marketing theory Consumer behaviour Consumer marketing More than two decades ago, Ronald Inglehart (1971, p. 991) spoke of a “silent revolution” of “post...