... on channel switching. Steve Dix can be contacted at: steve.dlx@cbs.curtin.edu.au © Emerald Group Publishing Limited 2010 Television commercials Advertising effectiveness Advertising media Consumer behaviour Situation analysis A critical mass of television (TV) viewers during prime...

... Editors (ASME) developed a set of guidelines in 1989 (Cameron et al., 1996) which were later updated for internet‐based magazines (Bunn, 1997). Ian Phau can be contacted at: ian.phau@cbs.curtin.edu.au © Emerald Group Publishing Limited 2009 Advertising media Advertising agencies...

... in this particular situation could be selective applied by planners of internet advertising campaigns for other products and services to other target audiences. © Emerald Group Publishing Limited 2006 Advertising media Internet Marketing strategy Youth Hong Kong The ability of the internet...

... research studies. The article offers increased technical understanding of the two data types as well as an objective means of selecting Web data given a particular study and research objectives. © Emerald Group Publishing Limited 2004 Internet Advertising media Advertising research Data...