...Li Keng Cheng; Chung-Lin Toung Purpose Because of an increase in consumer awareness and the ease of information dissemination on the Internet, brands have increasingly become the target of online criticism. Several factors affect consumers’ reactions to public criticism against brands...

...Slobodan Čavić; Nikola Ćurčić; Nikola Radivojevic; Jovana Gardašević Živanov; Marija Lakićević Purpose The paper examines the role and significance of gastronomic manifestations in the context of destination branding, within the framework of image transfer mechanisms and the Associative Network...

...Halil Erdem Akoğlu; Kadir Yildiz; Sushant Kumar Purpose Although extant literature exists on luxury consumption, limited studies have focused on motivation and values to consume luxury brands among athletes. The study aims to uncover the motivations that guide athletes’ decision-making processes...

... empirical data, how brands online, at the store level and within the fashion and cosmetics category, grow their market share. It is also one of the few studies that work with real business transactional data. The evidence for the DJ is solid, and unless specific other factors prevail, DJ will arise...

...Hemant Sashittal; Avan Jassawalla Purpose The purpose of this paper is to empirically derive and test a framework of brand acquaintancing – a new emotional attribution resulting from user-brand interactions on Snapchat, a popular social medium with ephemeral properties. Design/methodology...

...Hashim Zameer; Ying Wang; Humaira Yasmeen; Amirhossein Akhavan Mofrad; Rashid Saeed Purpose The purpose of this paper is to design a game theory based model that not only provide theoretical basis to control brand counterfeiting, but it also provide a mechanism to enhance brand revenue. Design...

...Cassandra France; Debra Grace; Bill Merrilees; Dale Miller Purpose The purpose of this paper is to expand on existing co-creation knowledge in order to accurately conceptualize, operationalize and contextualize the customer brand co-creation behavior concept from a customer perspective. Design...