... of life; and a very real need for technologically innovative new products that make life easier (Solomon, 2004 ; Hawkins et al., 2004 ; Schiffman and Kanuk, 2004 ; Blackwell et al., 2001). Consumer behaviour Social environment Channel relationships Industrial countries...

... caution to the general context. Originality/value This study addresses a gap in the research into the effect of market orientation on distribution channel relationships, and provides useful planning information on the market orientation dimensions that influence dependence and satisfaction...

... that marketing researchers are more precise when incorporating commitment into conceptual and empirical studies, and account for these distinct components either by explicitly including or omitting them. It is also argued that marketing managers can enhance channel relationships if they are cognisant...

... is more beneficial to the franchise system with a lower level of customer loyalty. © MCB UP Limited 2001 Franchising Retailing Location Channel relationships Hong Kong The study of retail location decision can be traced back to the work of classic spatial theorists...

... to illustrate the issues discussed. © MCB UP Limited 1999 Accounting information Business‐to‐business marketing Channel relationships Industrial marketing Marketing management Relationship marketing Much of the current discussion about relationship management ignores two...

.... Asynchronous communication styles would include such a time lag, examples being written communications (mail, e‐mail) or even direct response advertising. Channel relationships Direct marketing Interaction Internet Marketing communications Marketing mix No other technological innovation...

... produced. © MCB UP Limited 1996 Channel relationships National Health Service Relationship marketing The National Health Service (NHS) has undergone many changes in its 45‐year history including in April 1991, the introduction of the purchaser‐provider split, and the creation...