...‐first century. Originality/value Though not quite a “Viewpoint”, this paper contains much food for thought. Demetris Vrontis can be contacted at: vrontis.d@intercollege.ac.cy © Emerald Group Publishing Limited 2007 Consumer behaviour Social environment Channel relationships...

... caution to the general context. Originality/value This study addresses a gap in the research into the effect of market orientation on distribution channel relationships, and provides useful planning information on the market orientation dimensions that influence dependence and satisfaction...

... that marketing researchers are more precise when incorporating commitment into conceptual and empirical studies, and account for these distinct components either by explicitly including or omitting them. It is also argued that marketing managers can enhance channel relationships if they are cognisant...

... to manoeuvre their long term relationships with franchisees by adjusting support services, perceived value of trade name, and perceived switching costs. Franchising Retailing Location Channel relationships Hong Kong The study of retail location decision can be traced back to the work...

... will exceed the costs incurred in establishing and maintaining the relationship. Fundamentally the argument for building a long‐term relationship is that: © MCB UP Limited 1999 Accounting information Business‐to‐business marketing Channel relationships Industrial marketing Marketing...

... in users. Channel relationships Direct marketing Interaction Internet Marketing communications Marketing mix No other technological innovation has captured the imagination of users with the speed and impact of the Internet. The Internet may be defined as the interconnection of a number...

...), and enacted in April 1991. © MCB UP Limited 1996 Channel relationships National Health Service Relationship marketing The National Health Service (NHS) has undergone many changes in its 45‐year history including in April 1991, the introduction of the purchaser‐provider split...