... relationship Engagement Consumer behavior The global metaverse market is expected to increase from USD 17.5 billion in 2023 to approximately USD 54.5 billion by 2028 (Hughes and Barbour, 2024). The metaverse is defined as a VR-based digital environment that merges online connectivity with AR elements...

... adaptation status on AI chatbot usage, thus adding valuable knowledge to the field of chatbots in the service industry. AI chatbots Consumer behavior Service industry Meta-analysis Digital adaptation First, growing literature on AI chatbot adoption reveals mixed findings regarding the factors...

...Yini Chen; Ting Chi; Lu Yuan Purpose This study addresses the fragmented understanding of factors driving consumer behavior in omnichannel (OC) retailing by synthesizing and analyzing antecedents through a meta-analysis, offering a comprehensive framework to resolve inconsistencies and integrate...

... regression Consumer behavior Smartwatches have gained popularity over the years as people increasingly adopt wearable technology. However, their adoption has been relatively slow compared to other consumer tech products like smartphones or tablet PCs (Bölen, 2020 ; Gopinath and Sai, 2023...

... aspects (i.e. culture, privacy and consumer behavior), ESG (i.e. ethics, sustainability, social marketing, Islamic marketing and social responsibility), and marketing education. The findings highlight the significance of research pathways in immersive technologies, artificial intelligence, and digital...

... impact pregnant mothers’ resistance, behavioral intention and satisfaction with prenatal care apps. The study also reveals the moderating role of technology adoption propensity, curiosity and perceived trust. Originality/value This study offers a novel longitudinal perspective on consumer behavior...

... 09 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Luxury brand Social media marketing Brand loyalty Willingness to pay a premium Parasocial interactions Consumer behavior A new digital-based luxury brand operating model...

... consumption values influence consumer behavior and (2) to explore contextual and methodological factors that may account for between-study variance in the focal relationship. Design/methodology/approach The study employs a random-effects model and psychometric meta-analysis approach to examine 82 studies...

...Hitesh Kalro; Mayank Joshipura Purpose This study aims to examine current dynamics, consolidates knowledge, elicits trends, identifies and analyses primary research streams and suggests future research on product attributes and benefits and consumer behavior. Design/methodology/approach...

... experiences among consumers, there is a scarcity of research that analyzes the current knowledge holistically. As a result, this study uses a systematic literature review technique to better understand the trends in the luxury experience and consumer behavior literature and suggests future research directions...

...) and AR's impact on consumer behavior (Kumar, 2021 ; Kumar and Srivastava, 2022). Additionally, an in-depth review of existing literature on AR marketing reveals that scholars have shown keen interest in investigating how various media characteristics such as interactivity, augmentation, vividness...

... and genuine, meaning it is unique and not derivative, and truthful to what it claims to be.” Consumer loyalty Brand experience Perceived brand authenticity Consumer behavior Authentic global brands Branding issues have become a top priority for management in the modern era. Similarly, many...

.... Online brand community humor climate Value cocreation Consumer behavior Positive emotions Brand engagement Membership duration Owing to the prevalence of mobile Internet technology and social media, online brand community's (OBC) involvement has significantly evolved in relationship...

... – The findings will be useful for the marketers to design their positioning strategies more specific to their target segments for better results. Originality/value – The present study made two significant academic contributions. First, the present study added to the literature of consumer behavior...