...Brent Smith; Cindy B. Rippé; Alan J. Dubinsky Purpose The purpose of this paper is to investigate how social loneliness, emotional loneliness and social isolation relate to Indian consumers’ enjoyment of social interaction with an in-store salesperson. Design/methodology/approach Over 300...

... Publishing Limited 2016 Personality Advertising Consumers Market segmentation Advertising effectiveness Industry practitioners use various forms of communication to advertise their products. These advertised products often make use of messages that can persuade, inform or remind individuals...

... and marketers. Spearman rank correlation is used to find out the relationship between the BOP customers and marketers responses. Findings – The findings enrich understanding of value co-creation in the BOP market by suggesting the various drivers that instigate BOP consumers to participate in value co...

... both positive and negative consumer reactions to new company initiatives. This study aims to elaborate this process by modelling the mediating consequences of CCI (commitment to the company and feeling of belonging to an in‐group) on consumers’ responses to brand extensions. Design/methodology...

...Arnaldo L. Ryngelblum; Nadia W.H. Vianna; Celso A. Rimoli Purpose The purpose of this paper is to question whether companies follow a deliberate strategic internal pattern while responding to consumer complaints or they always offer consumers a fair redress. Design/methodology/approach...

...Jesus Camra‐Fierro; Edgar Centeno; Francisco‐Jose Molina‐Castillo; Ana‐Isabel Rodriguez‐Escudero; Jose‐Luis Munuera‐Aleman Purpose The purpose of this article is to present a model that compares the switching costs that consumers face when they buy pioneering and follower products. Design...

... with the segmentation literature. Findings With little product differentiation possible, gas and electricity tend to be price‐driven purchases, which increases the importance of effective segmentation and shrewd target segment selection. Both consumer and business segments are cited, but the case focuses more...

.../methodology/approach Qualitative data collection methods comprising in‐depth one‐to‐one consumer interviews, focus groups, ethnographic observations and case studies were used to conduct the research. Findings Key findings include the identification of importance of brands to BOP consumers, evolution...

... that manufactured the defective product, the entire industry may be affected. Not only consumers of the affected company, but also consumers of competitors are affected by the crisis. The paper seeks to deal mainly with the situation of competitors and examines the potential opportunities and threats that may arise...

...Peter Jones; Daphne Comfort; Colin Clarke‐Hill; David Hillier Purpose The purpose of this paper is to explore the emergence and development of experience stores and to consider their potential role in fostering consumer brand relationships and their impact on the retail landscape. Design...

...Rémi Mencarelli; Séverine Marteaux; Mathilde Pulh Purpose One conclusion is widely shared by professionals in the cultural sector: consumer motivations have changed and in particular their relations with cultural products and services. This paper seeks to analyze different trends applied...

...Neelam Kinra Purpose To investigate consumer attitudes in India towards local and foreign brand names, against a background of increasing prevalence of foreign brand names and stereotypes of countries of origin covering the range from positive to negative. Design/methodology/approach...

...Ricky Y.K. Chan This study examines how consumers in China perceive and respond to company‐sponsored environmental advertising claims. Based on a survey of 914 Chinese respondents in Beijing and Guangzhou, the study has derived some important findings. First, it confirms the casual observation...

... characteristics of food innovators/early adopters: they tend to be opinion leaders, seek variety in food types and brands, and are more responsive to sales promotions and advertisements. Food prices are relatively important to both consumer groups. Marketing implications for food businesses are discussed...

...Michael J. Thomas Based on an address to the Swedish Marketing Federation, considers how much longer conventional methods of consumer market research can be considered state of the art when academic study has moved into its postmodern phase. 1. 1Because marketing, real‐time, real‐world...

...Ruth A. Schmidt Pan‐European integration through the mechanism of the Single European Market poses a unique challenge to marketing‐led business organizations, as the needs and requirements of the putative Euro‐consumer can be difficult to identify and categorize. Despite difficulties...

...David Cowan When planning a battle the military have intelligence officers as an integral part of the team. In contrast large companies do not have consumer intelligence plugged in at the very top. Market research usually reports well down the organization, often to a functional department like...

...Christine Ennew; James Devlin Evaluates the working of the Financial Services Act, comparing its early promise with a rising tide of criticism, suggesting that self regulation does not adequately safeguard the consumer interest. © MCB UP Limited 1993 Consumers Consumer protection...

... it! Consumers Culture 20 MARKETING PANORAMIC REVIEW V Meaning, measure and morality of materialism. Journal of Product & Brand Management Dennis J. Cahill Marketing Intelligence & Planning, Vol. 11 No. 7, 1993, pp. 20-21. © MCB University Press, 0263-4503 Meaning, Measure, and Morality of Materialism Edited...

...John Fernie Comments favourably on two recent publications which enhance an understanding of the retailer′s responsibilities towards the consumer. © MCB UP Limited 1992 Retail trade Social responsibility Consumers 10 MARKETING PANORAMIC REVIEW IV S ome thought-provoking aspects...