...Charles Jebarajakirthy; Rambalak Yadav; Amit Shankar Purpose The purpose of this study is to investigate whether customer intention to purchase luxury products from the online stores of fashion luxury retailers varies depending on their degree of corporate image and showrooming strategy, when...

... a comparative analysis of the proposed model. Findings Perceived service quality and corporate image both were found to have a positive direct effect on patient’s behavioral intention for both public and private hospitals. While emotional satisfaction was found not to influence patient’s behavioral...

... identity. Desired corporate images are internally shaped by corporate communications as well as marketing, sales, customer service, and other employees who have contact with external stakeholders (Barnett et al., 2006). Corporate image management is the process of how an organization...

... Corporate image Corporate communications In the last few years, there is growing research interest on how businesses behave and a good corporate reputation has become a key element in business success (Boulstridge and Marilyn, 2000 ; Jones et al., 2007 ; Smith and Quelch, 1993). Thus...

... Publishing Limited 2010 Corporate image Stakeholder analysis Decision making Corporate communications Corporate reputation plays a critical role and generates value to organisations as it influences the relationship between different stakeholders, such as employees, consumers and members...

... in the literature of Chinese economic and political behavior, and relatively thoroughly in the management literature in general, but the focus has not often been on corporate image, identity and reputation. Based on extensive research of secondary sources, with relevant case examples, the conclusions offer...

... strategies which marketers should consider when facing this other side of the Internet. © MCB UP Limited 2003 Internet International marketing Corporate strategy Globalization Corporate image Developments in information technology have ceaselessly had profound marketing implications...

... of consumer) 3. 3Great British Bollard Co. and “Ferrocast” ‐ (maintains connection with change of emphasis) 4. 4Great British Bollard Co. products ‐ (emphasis changed to corporate from product brand) © MCB UP Limited 1998 Brand loyalty Corporate image Direct marketing...

... Competitive advantage Consumer marketing Corporate image Global marketing Strategic marketing Target marketing Movement towards a global consumer market has increased the competitive environment of multinational organizations. Due to the increase in competition, organizations have attempted...

... to help determine the credibility of the competitor′s current signal, using reputation and credibility as a means of predicting the actions of its competitors. © MCB UP Limited 1995 Corporate image Influence Reputation and credibility are concepts familiar to us all. Examples include...