...Phan Dinh Nguyen Purpose We explore the joint impacts of digital technologies (DT), intellectual capital (IC), IC components and corporate social responsibility (CSR) on marketing performance (MP), with a consideration of the moderating role of IC. Design/methodology/approach 2SLS is employed...

...Mengxi Yang; Mengyang Wang; Walton Wider Purpose Corporate social responsibility (CSR) has become an increasingly important part of marketing strategies, as it drives brands to address societal expectations while building stronger customer relationships. This study investigates how CSR initiatives...

...Aman Kumar; Amit Shankar; Vasanthi Mamidala Purpose Corporate social responsibility (CSR) received significant attention from marketers in achieving sustainability. Hence, several studies investigated the effect of CSR on marketing, but the findings are fragmented and incoherent. Therefore...

...Zhi Zhang; Yun Peng Fang; Yi Qi Chen; Matthew Tingchi Liu; Huimei Bu Purpose It is commonly recognized that the application of corporate social responsibility (CSR) can improve public perceptions of businesses. This paper aims to explore the influencing mechanism of CSR and brand attitude...

...Sudeepta Pradhan; Abhishek Mishra; Makhmoor Bashir; Sunny Bose Purpose The mechanism through which corporate social responsibility (CSR) leads to customer engagement (CE) with a brand is unclear, with most studies proposing a direct relationship with limited focus on intervening variables. To fill...

...Filipe Dias; Paulo Rita; Nuno António; Celeste Vong Purpose This study examines the impact of online firestorms on the financial performance of corporate social responsibility (CSR) campaigns by analyzing Twitter data and stock market trends. Design/methodology/approach Four publicly known...

...Utkarsh; Harmanjit Singh Purpose The purpose of this study is to understand the detailed mechanism through which consumer citizenship behavior gets affected by corporate social responsibility through perceived employee behavior and consumer company identification. Design/methodology/approach...

... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Sustainability Customer relations Computer systems and software Corporate social responsibility Sustainable development Enterprises worldwide are being...

...Khizar Hayat; Zhu Jianjun; Sharafat Ali Purpose The study examines the relationship between consumers’ ethical sensitivity, corporate social responsibility (CSR) practices and impulse behaviors. Ethical behavior has been a subject of increasing research interest. However, there is an imperious...

...Kevin Teah; Billy Sung; Ian Phau Purpose The purpose of this study is to examine how perceived corporate social responsibility (CSR) motives may influence situational scepticism towards luxury brands and its effects on brand resonance, resilience to negative information and consumer advocacy...

...Chung-Long Yu Purpose The purpose of the present study was to examine the effect of corporate social responsibility (CSR) on sport spectator's decision-making using extended model of goal-directed behavior (EMGB). Design/methodology/approach An on-site survey was conducted for individuals...

...Belen Lopez Purpose This article aims to analyze the Corporate Social Responsibility (CSR) strategy of Spanish MNCs and how the firms integrate the Sustainable Development Goals (SDGs) in their reports and communication messages. Design/methodology/approach The analysis is based on cases...

...Denni Arli; Patrick van Esch; Gavin Northey; Michael S.W. Lee; Radu Dimitriu Purpose The purpose of this paper is to examine the effect of corporate hypocrisy and consumer skepticism on perceived corporate reputation. In addition, the effect of perceived corporate social responsibility (CSR...

...Tuan Luu; Le Viet; Eryadi Masli; Diana Rajendran Purpose The purpose of this paper is to delve into the interactive effects of corporate social responsibility (CSR) and ambidextrous leadership on customer-oriented organizational citizenship behavior (customer-oriented OCB) and service recovery...

...Jing Yang; Kelly Basile Purpose Despite the significant investment in research on corporate social responsibility (CSR), there still exists a lack of clarity in terms of how different types of CSR activities lead to the outcomes a firm desires with their investment in CSR. The purpose...

...Gregoria Arum Yudarwati; Fandy Tjiptono Purpose The purpose of this paper is threefold: how companies perceive corporate social responsibility (CSR) and public relations (PR); how companies perceive the interconnection between these functions; and what factors contributing to their perceptions...

...Bruce A. Huhmann; Yam B. Limbu Purpose The purpose of this paper is to explore ethical issues related to pharmaceutical marketers’ social media efforts including the prevalence and forms of direct-to-consumer web 2.0 advertising (eDTCA) and corporate social responsibility (CSR) messages across...

...Munyaradzi W. Nyadzayo; Civilai Leckie; Heath McDonald Purpose The purpose of this paper is to investigate the role played by corporate social responsibility (CSR) in building relationship quality (RQ) in the context of sports organisations. In turn, the link between RQ and customer loyalty...

... and Sen, 2003), and co-create values for the organization. Furthermore, customers tend to make more contributions to the organization, such as through value co-creation behavior, if they perceive high attractiveness of the organization. Corporate social responsibility (CSR), which reflects...

... and incorporates and interrelates the findings of existing CRM research as applied within the context of corporate social responsibility (CSR). Specifically this paper accumulates the state of prior wisdom on CRM success through the identification of several product- and brand-related success factors, based...