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Keywords: Counterfeit proneness
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (1): 121–137.
Published: 23 November 2021
...Piyush Sharma; Ricky Y. K. Chan; Nebojsa Davcik; Akiko Ueno Purpose This paper explores the moderating effects of four personal cultural orientations or PCOs (independence, interdependence, risk aversion and ambiguity intolerance) on the relationships among counterfeit proneness, subjective norms...
