...). Earlier research indicates that reward programs such as bulk buying discounts, loyalty discounts, cashback and reward points have a significant positive influence on consumers' payment preference (Carbó-Valverde and Liñares-Zegarra, 2011 ; Arango et al., 2015). Cross-cultural research...

... be applied in cross-cultural research. The objective of our study is to establish the reliability and validity of the CNFU scale in emerging markets and to examine its implications in marketing research. With economic globalization, corporations have moved to an array of foreign markets to achieve...

.... Cross-cultural research Demographics Technological innovation Consumer attitudes Consumer behaviour Technology-based innovations are undertaken to reduce costs, increase customer satisfaction and demand, improve service efficiency, and/or develop new delivery channels for existing or new...

... Emerald Group Publishing Limited 2015 China Germany Green marketing Market segmentation Cross-cultural research International marketing Turkey The world faces pressing environmental challenges such as climate change, pollution, deforestation, water scarcity, and declining...

... that highlights the importance of cultural differences in promoting internet banking services. It contributes to the literature by developing and testing a comprehensive research model using SEM. © Emerald Group Publishing Limited 2015 Cross-cultural research Internet marketing Cross-cultural...

... later stimuli are judged. These stimuli subsequently form an individual's unique adaptation level. Cross-cultural research Retailing Customer engagement Marketing management Marketing segmentation Gaining customer insights is key to understanding target customers and engaging...

..., job commitment and their propensity to leave the firm are affected. © Emerald Group Publishing Limited 2013 Brand management Comparative method Cross-cultural research Organizational commitment is a heavily researched area of inquiry. According to Vallaster and de Chernatony...

...S. Tamer Cavusgil; Ajay Das Methodological consistency and rigour continue to be remaining challenges in cross‐cultural research. Scholars need to reach a degree of standardization in the choice and application of research methods in conducting research across national and cultural boundaries...