...David Crick; James Crick Purpose – The purpose of this paper is to investigate how decision making and learning are related to marketing planning among owner/managers with lifestyle in comparison to growth-oriented objectives in the New Zealand wine industry. Design/methodology/approach...

... an apparent focus on peripheral rather than core aspects of the HE service offering and therefore aim to quickly make “safe” choices. Also there is evidence of “satisficing” and of avoiding risks and choosing options which “feel right” rather than following a more systematic decision‐making process which...

... Decision making Corporate communications Corporate reputation plays a critical role and generates value to organisations as it influences the relationship between different stakeholders, such as employees, consumers and members of the community, and the firm itself (Bromley, 2001 ; Rindova...

... the analysis of what is and what could be done to maintain and enhance the university‐applicant relationship as it progresses. © Emerald Group Publishing Limited 2009 Services marketing Universities Decision making Consumer behaviour England The decision about where to attend university...

.... the grey cosumer market) is growing in academic and managerial importance. © Emerald Group Publishing Limited 2008 Market segmentation Marketing management Marketing opportunities Malaysia Older consumers Decision making H3a. Malaysian older men have significantly different...

... anticipations are typically erroneous, their impact on consumer decision‐making processes cannot be deemed rational. It is proposed that marketing should intervene to either increase the accuracy of such anticipations, or to lead consumers to discount them. Practical implications Price promotions can have...

... information Decision making Small to medium‐sized enterprises The instrumental/conceptual use of information at bottom left is a commonly‐used twofold classification, in which, briefly, “instrumental” indicates the direct application of information to a specific problem while “conceptual” describes...

... Decision making Marketing mix Traditionally, individuals accessed Web content via a search engine or by typing in the URL of a Web content provider in a browser. Webcasting or push technology represents a departure from the traditional methods of accessing Web content (Dubas and Brennan, 1998a, b...

.... Asserts that variables of influence in the psychic region of the mind play an especially important role in this decision space and in marketing. Offers a conceptual background on this decision space and thresholds and focuses on implications for marketing. © MCB UP Limited 2001 Decision making...

...Yvonne J. Moogan; Steve Baron; Steve Bainbridge The article reports results of a longitudinal survey, which assesses the importance of decision‐making attributes by potential higher education students. Conjoint analysis is applied to establish candidates’ utilities of identified key decision‐making...

...) which conforms to the proposed inclusive spectrum of the underlying decision process analysis. © MCB UP Limited 2001 Market entry Decision making International marketing Export Marketing strategy Selection of overseas markets and entry modes lies at the very heart of any...

... to be cited, for which a number of questions were asked relating to performance assessment. The main findings are reported in this section. Outsourcing Decision making Supplier relations United Kingdom Outsourcing is a contractual agreement between the customer and one or more suppliers...

... into their strategic management system and decision making. The marketing intelligence cycle typically consists of directing, collecting, compiling, cataloguing, analysing and communicating data. The processing stage of intelligence gathering is the critical stage where the raw material is recorded and analyzed...

... 1998 Consumer behaviour Decision making Gender Purchasing Risk Women The furniture and carpet sectors of the home improvement market have seen growth with new entrants and the expansion of existing players. The phenomenal success of retailers such as IKEA, DFS and Carpet Right...

... revealed the importance of the retail environment, store loyalty and the salesperson for the clarification of consumer confusion. Discusses implications for marketing action for both watch manufacturer and retailer. © MCB UP Limited 1997 Consumer behaviour Decision making Marketing management...

... Decision making Marketing Marketing strategy The phenomenon of signalling can be seen everywhere. Diplomacy prides itself on the sending of signals, although sometimes it appears the more obscure the signal, the better. Demographics provide a signal to health and auto insurers. Grades and test...

... in Singapore. Table I. Number of divisions in companies of various industries Table II. Levels of decision making for long‐run and short‐run growth of divisions Table III. Types of external information used Table IV. Level of selection of new...

.... © MCB UP Limited 1994 Competitive advantage Decision making Global marketing Globalization International sourcing Management information Marketing communications Purchasing Strategic planning As the progressive lowering of trade barriers eases –however fitfully– the flow...

... and low‐relief papers), displayed all the hallmarks of a successful brand. The tangible benefits offered by the product included: Brand awareness Brand identity Brand image Commodities Consumer behaviour Decision making Do‐it‐yourself Product management Purchasing Supplier relations...

... 1994 Decision making Delphi method Economic forecasting Investment Market research Marketing environment South Africa Strategic planning Tourism Against the background of far‐reaching political changes in South Africa over the past three years, windows of substantially...