Keywords: Environmental responsibility
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Journal Articles
Journal Articles
Marketing Intelligence & Planning (2023) 41 (2): 186–198.
Published: 10 October 2022
...Anwar Sadat Shimul; Isaac Cheah Purpose This paper aims to examine the influence of eco-friendly packaging on consumers' responses. A research framework is examined to identify significant antecedents of eco-friendly packaging behaviour, namely environmental responsibility, knowledge, attitudes...

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