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Keywords: Ethical judgment
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Journal Articles
Cultural differences in deliberate counterfeit purchase behavior
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (1): 121–137.
Published: 23 November 2021
... TPB model in the context of deliberate counterfeit purchase behavior. Figure 1 Unified conceptual framework (Sharma and Chan, 2016) Attitudes Counterfeiting Counterfeit proneness Ethical judgment Personal cultural orientations Subjective norms Despite growing attention...
