... these accounts. This is especially true in services industries such as banking […] Most customers do not provide enough purchasing power on an ongoing basis to justify the fixed cost of serving them […]. © Emerald Group Publishing Limited 2009 Marketing Marketing theory Financial services...

...Mary Loonam; Deirdre O'Loughlin Purpose The purpose of this paper is to explore the emergence of self‐service banking technology and investigates customers' perceptions of internet banking self‐service within the Irish financial services sector. This qualitative study of the Irish retail banking...

...Y.H. Wong; Humphry Hung; Wing‐ki Chow Purpose To build and test a model of customer relationships, with particular reference to the financial services sector, relating the perceived quality of the relationship to one antecedent and two long term consequences. Design/methodology/approach Data...

... for further research studies, potentially leading to a fruitful approach to the planning of “cross‐selling” initiatives. Adam Lindgreen can be contacted at: a.lindgreen@hull.ac.uk © Emerald Group Publishing Limited 2007 Regression analysis Market segmentation Financial services...

... disciplines but comparatively rare in marketing, to the cross‐selling of financial services. It shows how planners cannot only identify customers most likely to repurchase but also predict the timeframe in which that will take place. Tina Harrison can be contacted at: tina.harrison@ed.ac.uk © Emerald...

... in the “new economy”. The regulatory changes in the financial services industry and the explosion in the use of the Internet for e‐commerce have given rise to unforeseen competitors in the banking industry – the “non‐bank” financial services providers and the “pure” Internet banks. These competitors...

...Jeff Watkins Focuses on the retail sector of financial services in the UK. Describes the three stages of a model for business process transformations; administrative IT, market‐led IT and business process redesign, this last being revolutionary involving major changes. Goes on to show...

...Neil A. Morgan Complexity and uncertainty have increasingly become the key elements in the operating environment for UK financial services firms in the last decade. These environmental pressures have pushed financial services organisations into developing marketing information and research...