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Keywords: Free-with-purchase offer
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Journal Articles
Framing a promotional offer as free-with-purchase or as a bundle? The perspective of information salience
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (4): 495–507.
Published: 07 February 2020
... experiments examined how participants' preferences for bundled offers or free-with-purchase offers varied as a function of the perceived benefits to be obtained from the supplementary products (studies 1a and 1b) and identified participants' sensitivity to the price of the supplementary component...
