...Ahmed Hamdy; Jian Zhang; Riyad Eid Purpose The main purposes of this article are twofold: (1) to investigate the unexplored connections among destination gender personality, destination stereotypes, brand attachment and destination brand love and (2) to examine the moderating role of destination...

... to test the moderating role of general neophobia and gender. Design/methodology/approach Focusing on non-private label consumers, the study analyzed a total of 211 questionnaire responses. Partial least squares structural equation modeling was used to test the research model. Findings The results...

...Debasis Pradhan; Vikram Kapoor; Tapas Ranjan Moharana Purpose The purpose of this paper is to examine the impact of user gender, celebrity gender, and celebrity-user gender congruity on celebrity personality-user personality (CP-UP) congruity, and consequently, brand purchase intention (BPI...

... that effective complaint-handling processes result in engaged customers. Moreover, socio-demographic variables such as age and gender do not have a significant impact on post-complaint-handling satisfaction or on customer engagement levels. Research limitations/implications This study has focused on only one...

...Abubakar Mohammed Abubakar; Mustafa Ilkan; Pinar Sahin Purpose – The purpose of this paper is to examine the influence of electronic referral (eReferral) marketing and electronic word-of-mouth (eWOM) on brand image and purchase intention, coupled with the moderating effect of gender...

...Nelson Oly Ndubisi Purpose This paper aims to investigate the role of gender in the association of relationship marketing underpinnings (namely trust, commitment, communication, and conflict handling) with customer loyalty. Design/methodology/approach Data for the research were collected...

... trust. Isolates and examines three components identified in earlier studies as areas of consumer concern. Within these parameters a number of consumer characteristics potentially might affect trust levels; this initial exploratory study examines whether consumer trust appears to vary by gender...

... is gender identity. In a postmodern society, traditional notions of femininity and masculinity come across as antiquated and illusory. The consumption ethic has deconstructed the historical male‐female mind‐body producer‐consumer dichotomy and made identity construction a consuming pastime. It has also...

... this type of behaviour as a risk reduction mechanism in heterosexual partnerships is questioned. © MCB UP Limited 1998 Consumer behaviour Decision making Gender Purchasing Risk Women The furniture and carpet sectors of the home improvement market have seen growth with new entrants...

... of joint‐responsibility decision making. © MCB UP Limited 1997 Gender Internal communications Internal marketing Management styles Marketing communications caring; making intuitive decisions; not getting hung up on hierarchy; a sense of work as part of life, not separated...

... approach. Second, and in our view most significantly, a major criticism of many past studies in gender in management research has been their quantitative nature. This has often led to surveys which have been developed out of male experiences and which have consequently yielded few insights...

...John Desmond Considers the relations between warfare, gender and marketing, and asks “Are we witnessing the feminization of marketing?” Draws on Deleuze and Guattari’s (1988) conception of warfare to illustrate contemporary patriarchal organization of society, war and marketing. Some might argue...

... on the actual experience of shopping”, because shopping is often seen by women as a legitimate activity, belonging to their gender role and, therefore, not necessarily experienced as a leisure activity. Babin et al.’s (1994) study of hedonic and utilitarian shopping value also reveal qualities...

... to the intersubjective construction of a postmodern feminist perspective of hedonistic consumption. Concludes that Sh! offers unique opportunities for co‐creations of a new service encounter ‐ a female playspace. Consumer behaviour Feminism Gender Postmodernism Retailing Services marketing Sex...

.... To reduce perceived inequity, and thereby increase perceived equity, the following suggestions are given for personnel policy schemes: The organization’s guiding policy must be fair treatment of all sales representatives and managers. Quick‐fix schemes such as gender quotas need to be avoided...

... and discusses some of the characteristics and meanings of handshakes, with special attention to gender and cultural differences. The argument is made that, if there is a problem in the workplace for uninitiated, untrained persons with handshaking, it would be worthwhile addressing communication skill...