... emerges as: whether it is possible for Chinese firms to embrace the needs of twenty‐first century global ecological sustainability in meeting their own economic requirements for development and financial prosperity. Research limitations/implications Limited secondary research and primary research...

... of the global process. Findings The paper finds that, although internationalization is a complicated task, the adequate management of resources allows firms to achieve their objectives. Originality/value The paper takes as reference a national culture‐based hand‐crafted product, which is really...

...Michael P. Lillis; Robert G. Tian Purpose The purpose of this paper is to investigate the role of emotional intelligence (EI) in business communications and describes the pivotal role it plays in establishing skills that are vital to a firm's global network of operations. Design/methodology...

...Leyland F. Pitt; Deon Nel; Gene van Heerden; Anthony Chan Purpose The purpose of this paper is to introduce the global text project (GTP) case. The unique developments of the case provide insight of the many challenges and opportunities created within the open source movement. Design...

... in establishing the new economic order in what Accenture (2007) called “the multi‐polar world”, which provides a counterbalance to the McDonaldisation of the world. Understanding EMMs and their strategies will provide important insight into the future of global economy and the competitive challenges...

...Ying Fan Purpose To examine the state of health of branding in China, focusing on the performance of major Chinese enterprises in creating brands (as distinct from brand names), sustaining them in the huge domestic market and expand them into global markets. Design/methodology/approach...

...T.C. Melewar; Nichola Smith Advances in information technology have constantly impacted upon the global marketing strategies of firms. This paper assesses the implications that an Internet presence can bring to organisations’ global marketing strategies and evaluates the difficulties the Internet...

.... The international market behaviour has also been influenced by a need to take advantage of different market opportunities and by an increasing need to serve customers in the global market environment. Due to the competitive situation, it might also have been necessary to introduce products more quickly on different...

...Philip James Kitchen; Lynne Eagle Looks at the globalization of communications in New Zealand, in the compelling and e‐volutionary global marketplace. Explores the impact of environmental issues on marketing communications. Managers must reach out to and communicate with customers, consumers...

...Aviv Shoham; Fredric Kropp The extent of globalization of many world markets has made international marketing a crucial determinant of firms’ performance. Most prior research used few measures of performance and explanatory strategy variables and, in some cases, did not discuss their reliability...

...Michael Y. Hu The debate over the standardization and/or localization of marketing strategy has proceeded without a sound theoretical underpinning. Attempts to generate such an underpinning through the development of a conceptualization of the globalization of world markets. Further, and more...

...Shan Rajagopal; Kenneth N. Bernard Global procurement is not a simple or easy solution to a company′s sourcing needs. With new markets and changing competitors challenging established business, global sourcing is now offering an opportunity for organizations to meet these challenges on a global...

...Shan Rajagopal; Kenneth N. Bernard The progressive dismantling of trade barriers emphasizes the need for companies to compete effectively in open markets not only for business but also for supplies and suppliers. Puts forward a framework for global procurement management to conceptualize current...

...Paul A. Herbig; Bradley S. O′Hara For firms, small and large alike, the move towards internationalization implies a different role for every aspect of the organization. One important function within the firm that is becoming more and more global in orientation is the purchasing department. Many...

...Richard Kustin In order to operate effectively in an environment of borderless markets, standard products and globalization marketing global multinational corporations have to function under a corporate philosophy which can sustain such concepts. In support of globalization theory,suggests...