...Pankaj Kumar; Pardeep Ahlawat; Mahender Yadav; Parveen Kumar; Vaibhav Aggarwal Purpose The present study aims to examine the households’ attitudes and intentions to adopt an indoor air purifier against the smog crisis in India by using a comprehensive theoretical framework based on the combination...

...Kaushik Mukerjee Purpose The purpose of this study is to examine the transformation expectations and well-being of lenders as a consequence of participation in peer-to-peer (p2p) lending in India. The study tested the influence of transformation expectations on well-being, social connectedness...

.... Naveen Donthu can be contacted at: ndonthu@gsu.edu 24 07 2021 04 02 2022 12 06 2022 13 06 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Bollywood Box office Cinema Film India Interview Thematic analysis...

... only Politicians Voter Strategies BOP Policy India Qualitative methods The base of the pyramid (BOP) consists of voters earning less than $8 per day (Srivastava et al., 2020). Surviving in poor infrastructure and rural areas, low-literate BOP voters struggle against...

...Sheetal Jain Purpose Generation Y consumers are the key drivers for luxury market growth in the future. Yet, very few studies have been performed to understand Gen Y consumers' luxury consumption behavior, mainly in context of emerging markets like India. The main objectives of this study...

... and isolation and their possible impacts on in-store consumer relationships. The intersections of these issues are important in emerging markets, such as India, where modern retailers are trying to attract consumers whose shopping options were previously demarcated by class, gender and other social delimiters...

... teenage respondents in India. Findings The findings indicate that family communication, internet usage, and self-esteem are significant antecedents to eWOM intents of teenagers. Also, online impression is a strong moderator which influences whether teenagers would engage in eWOM activities...

... – The paper empirically demonstrates that, when Indian consumers perceive a brand as EF, it leads to favourable attitude towards the brand and significantly positive purchase intention. There has been a little research focused on India in this field. So, the current paper offers vital guidelines...

..., the purpose of this paper is to study the factors affecting consumers’ green product purchase decisions in India. Design/methodology/approach – The research employs a survey-based method to test a theoretically grounded set of hypotheses. Using a 38-item questionnaire and snowball sampling method...

... self-administered survey method by contacting respondents through mall intercept technique in six cities across India. Findings – The findings suggest that green self-identity, peer influence, and past green buying behaviour influence the decision to purchase green product. Consumers’ self...

... on WTP has been filled with the help of the present study. It has been identified that those consumer groups who displays higher PEB and ELOC forms the primary target audience for green product marketer. © Emerald Group Publishing Limited 2015 India Consumer behaviour Segmentation Green...

... for “health drinks and supplements” are most frequently aired during children's programs on weekends. A classification of all food advertisements into healthy and unhealthy categories according to “Food Pyramid” given by National Institute of Nutrition (NIN), India in 2010 shows that almost all the advertised...

... used for data collection is limited to one state of India. Practical implications – Twenty-seven factors are identified that an organization can leverage or develop to successfully practice value co-creation in the BOP markets. Originality\value – The paper provides a comprehensive view...

... cities across India. Findings – ECCB and CSII scales were applicable in Indian context. Factor analysis revealed two factors for ECCB scale: ecologically conscious purchase behaviour and green product attitudes. Normative, informative influence of CSII and income were predictors to ecologically...

..., such that there is an alignment between CSR orientation and benefits accrued to its stakeholder segments, directly or indirectly? Design/methodology/approach The authors analyze 49 Indian banks (25 public sector, 15 private sector and nine foreign banks) operating in India based on data available from the banks’ web sites...

... brand equity. Design/methodology/approach Measurement items for each variable are developed by integrating existing literature and qualitative in‐depth interviews with patients who have either used, or are using hospital services in India. Face‐to‐face interviews with patients were conducted...

... at: Suraksha.gupta@gmail.com © Emerald Group Publishing Limited 2013 Emerging markets International organizations Local firms Innovation Marketing Competitiveness Innovation in marketing Resource‐based view India Traditional business models developed by researchers and adopted by managers...

... understanding of the advertisements, yet the final understanding of the advertisement is a combined effect of parental influence as well as children's own cognition. Parental influence has a significant impact on the television viewing habits of children in India. Parents in India also agree to the fact...

...Sukhbinder Barn Purpose The purpose of this paper is to illustrate the way in which product and brand placement function in the Indian film industry. Design/methodology/approach The case study is based on extensive field work conducted by the author in India, including interviews with many...

... stage, whereas private companies are predominantly using the sales‐oriented approach. The present status of customer orientation, market orientation and relationship marketing culture in India, is quite distinct from the status in the West as indicated by literature published in the developed countries...