... as for contemplating future research. Originality/value This is the only paper that provides a literature review and bibliography of RM literature for the period 1994‐2006. © Emerald Group Publishing Limited 2009 Relationship marketing Customer relations Information management Literature...

... to measure relationship with customers, achieving sales and expense targets, understanding product applications and providing solutions to problems. Tansu Barker can be contacted at: tbarker@brocku.ca © Emerald Group Publishing Limited 2008 Information strategy Accountants Information...

... for reducing the duplication of information and adopting appropriate information‐management strategies. Originality/value Information overload has serious practical consequences for management and planning in marketing no less than in any other discipline. A clear and comprehensive view of the phenomenon...

... the reaction to the purchase by others. Anticipated conditions reflect the consumer’s expectations of what external conditions will be like. For example, an upcoming economic recession may influence a consumer to delay a purchase. © MCB UP Limited 2003 Information management Electronic...

... Limited 1999 Information management Intuition Marketing research Market intelligence Market research Problem solving This paper addresses the question of whether ‐ now that we exist in the much heralded “information era” ‐ the information needs of those engaged in marketing are being...