...Perry L. Parke; Prachi Gala; Pramod Iyer; Stefan Sleep; Mona Sinha Purpose This paper links employees’ relationship orientation, or their sense that the organization respects their contribution, to value co-creation and overall firm performance. It also measures the effects on innovation...

...Pappu Kalyan Ram; Neeraj Pandey; Justin Paul Purpose A novel phenomenon in product and service promotions, social coupons facilitate group buying at lower prices, bringing key benefits to customers, merchants and coupon aggregators. This study maps the evolution and innovations in social...

...Hashim Zameer; Humaira Yasmeen Purpose The purpose of this study is to explore the role of environmental awareness, environmental concerns, and green innovation toward green purchase intentions. This paper theoretically extends the existing knowledge on the subject matter and adds value...

...Helen Cripps; Abhay Singh; Thomas Mejtoft; Jari Salo Purpose The purpose of this research is to investigate the use of Twitter in business as a medium for knowledge sharing and to crowdsource information to support innovation and enhance business relationships in the context of business...

...Rafael Ventura; María José Quero; Montserrat Díaz-Méndez Purpose The purpose of this paper is to analyze how institutions can facilitate or inhibit radical innovation. The authors argue that organizational radical innovation is necessary to maintain a competitive advantage and to evolve...

...Shaoling (Katee) Zhang; Tanya (Ya) Tang Purpose Innovations are vital tasks for modern two-sided platforms to grow and avoid defunct. How these two-sided platforms innovate to impact platform performance remains virtually unexplored in literature. The purpose of this paper is to classify two types...

... in setting and pursuing the goals of the co-creation projects. By doing so, organizations can achieve more fruitful results in those innovation initiatives. Originality/value The present study is innovative in the use of laddering to understand not a product nor a service, but a process: co-creation...

...Hashim Zameer; Ying Wang; Humaira Yasmeen Purpose Brand effect is an important source of innovation performance, but rarely any study in the past has paid attention to explore the way firm innovation activities transform into brand effect. The purpose of this paper is to investigate how firm...

...” (divisional VP of marketing and sales) into seven new products, two of which won awards for their innovativeness and commercial success over three years. However, over this same period, Utilicorp’s approach also yielded two new products that, while judged to be technological successes, were commercial...

...Douglas Amyx; Shahid N. Bhuian; G. David Shows Purpose – Based on customer value-based and social exchange theories, the purpose of this paper is to hypothesize and examine the relationships between salespeople entrepreneurial behaviors (innovativeness, proactiveness, and risk taking...

...Stephen Brown Purpose – Retro-marketing is rampant. Throwback branding is burgeoning. Newstalgia is the next big thing. Yet marketing thinking is dominated by the forward-facing discourse of innovation. The purpose of this paper is to challenge innovation’s rhetorical hegemony by making...

...Shaheen Mansori; Murali Sambasivan; Samsinar Md-Sidin Purpose – The purpose of this paper is to establish and test the role of religiosity, ethnicity, individual basic values, and consumer innovativeness in influencing consumer acceptance of novel products. This paper specifically addresses...

...Naresh Malhotra; Satyabhusan Dash; Suraksha Gupta; Naresh Malhotra Purpose The purpose of this paper is to conceptualize a model for fostering innovation in marketing by virtue of the competitiveness that is an outcome of the collaboration between international and local firms working together...

... is to analyze the innovation outputs companies can achieve by involving customers at the “fuzzy front end” of the new product development (NPD) process. Design/methodology/approach A case study method has been adopted because the phenomenon under investigation is new, it is hard to find similar researches...

... of marketing knowledge and skills. Practical implications The case represents an effective resource for both formal and informal teaching and learning. It demonstrates the requirement for innovative and creative adoption of marketing concepts to fit the demands of a new venture. Originality/value...

... for their product or service, as artists do for their own work. Modern artists as innovators generally create acceptance for each of their new works rather than basing their production on pre‐existing customer demand. Drummond's (2006) five‐phase model illustrates how a new market can be created even for Old...

... of media studies to general management – notably marketing. The paper exudes of a powerful message – this is not just art, it is big business! Marketing strategy Marketing communications Innovation Film Nigeria Talking about the place component of marketing, the distribution channels...

... extracts are used in various food products and the company supplies firms across the world with its range of malt products. Exports to Russia have recently commenced (Coopers, 2008b). Brewing Heritage Innovation Family firms Australia From its base in Adelaide, South Australia, Coopers...

...Carmen Otero‐Neira; Martti Tapio Lindman; María J. Fernández Purpose Innovation has been traditionally considered as a generator of competitiveness, which leads to superior performance. Considering that innovation is a complex phenomenon, it is interesting to understand how innovations are linked...

...Maxwell James Briggs Purpose The purpose of this paper is to propose and demonstrate the relevance of marketing systems, notably the process of product management and innovation, to urban development challenges. Design/methodology/approach A macromarketing perspective is adopted to construe...