... reported in the AM literature. Lexicometric analysis demonstrated that “online sales”, “digitalization of the market” and “customer responses” are the main themes investigated in AM research over time. Research limitations/implications This review chooses journal articles based on precise inclusion...

... trust as mediators and altruistic values, firm size, and market environment as crucial moderators. Lexicometric analysis showed causes of communication, type of CSR initiative, stakeholders, and behavioural outcomes as key themes. Originality/value This review suggested how marketers can fulfil...

... a hybrid review method comprising both structured literature review (adhering to the PRISMA framework) and lexicometric analysis. Findings The findings showed that several theories have been applied to EM research with stimulus-organism-response theory, cognitive-affect-behaviour model and flow theory...

... method comprising both structured literature review and lexicometric analysis. Findings The literature review suggests that rebranding research has evolved from focusing on basic brand revitalization efforts to exploring complex brand equity and identity factors such as consumer emotions, brand...

... review method comprising structured literature review and lexicometric analysis. Findings This study examines the development of PM research over time in terms of contexts, methods and theories. Further, this review proposes a conceptual framework showing the relationships between the antecedents...